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CVC投資モデルとその類型化 ―資生堂とポーラ・オルビスホールディングスの 比較事例研究―
https://doi.org/10.34577/00004640
https://doi.org/10.34577/0000464046dde71c-10fa-48a7-9091-e981285ece90
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
CVC投資モデルとその類型化 ―資生堂とポーラ・オルビスホールディングスの 比較事例研究― (1.3 MB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
|---|---|---|---|---|---|---|
| 公開日 | 2020-04-23 | |||||
| タイトル | ||||||
| タイトル | CVC投資モデルとその類型化 ―資生堂とポーラ・オルビスホールディングスの 比較事例研究― | |||||
| 言語 | ja | |||||
| タイトル | ||||||
| タイトル | Investment Models of Corporate Venture Capital and its Categorization －A Comparative Case Study of Shiseido Company, Limited and POLA ORBIS HOLDINGS INC.－ | |||||
| 言語 | en | |||||
| 資源タイプ | ||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
| 資源タイプ | departmental bulletin paper | |||||
| ID登録 | ||||||
| ID登録 | 10.34577/00004640 | |||||
| ID登録タイプ | JaLC | |||||
| アクセス権 | ||||||
| アクセス権 | open access | |||||
| アクセス権URI | http://purl.org/coar/access_right/c_abf2 | |||||
| 著者 |
安野, 花凜
× 安野, 花凜× 稲葉, 祐之 |
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| 抄録 | ||||||
| 内容記述タイプ | Abstract | |||||
| 内容記述 | For many years, Japanese companies have been engaging in what can be referred to as “a closed innovation” policy, that is, they seek to create innovation within the boundaries of their own corporations. However, due to the impact of IT technology and globalization, it has become harder to create innovation within a closed community. Accordingly, this difficulty stresses the importance of seeking different approaches such as open innovation whereby large organizations collaborate with venture companies to attract people's attention. This paper focuses on corporate venture capital (CVC), which is one of the means of creating open innovation that has been attracting attention in recent years. The cosmetics industry is one of the sectors engaging in open innovation for new value creation. As the industry matures, new players with innovative technologies emerge, which intensifies competition. Collaboration with external organizations is necessary to achieve growth under such circumstances. However, there is no research on this CVC investment model, although it could be considered an effective method for the cosmetics industry to promote open innovation and restructure R&D strategy for sustainable growth. Therefore, this paper addresses the current investment model of the cosmetics industries focusing on the importance of transforming closed R&D into open R&D and on whether this approach is an effective method to attain sustainable growth. This research conducted multiple case studies on Shiseido, and POLA ORBIS Holdings, as these are two examples of cosmetic companies currently working based on a CVC investment approach. As a result, this research proposes three conceptualized CVC investment models: 1） R&D enhancedtyped CVC, 2） human resource development enhanced-typed CVC, and 3） corporate value improvement-typed CVC. Finally, there is also an analysis of the effectiveness of each of these models. |
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| 言語 | en | |||||
| 書誌情報 |
ja : 社会科学ジャーナル 号 87, p. 67-90, 発行日 2020-03-31 |
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| 出版者 | ||||||
| 出版者 | 国際基督教大学 | |||||
| 言語 | ja | |||||
| ISSN | ||||||
| 収録物識別子タイプ | ISSN | |||||
| 収録物識別子 | 04542134 | |||||
