{"created":"2023-05-15T09:29:24.270723+00:00","id":63,"links":{},"metadata":{"_buckets":{"deposit":"7f050e53-f788-4bbc-bc4b-809cd87d5f66"},"_deposit":{"created_by":14,"id":"63","owners":[14],"pid":{"revision_id":0,"type":"depid","value":"63"},"status":"published"},"_oai":{"id":"oai:icu.repo.nii.ac.jp:00000063","sets":["12:26:19:20"]},"author_link":["71"],"item_10002_biblio_info_7":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2013-09-01","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"76","bibliographicPageEnd":"120","bibliographicPageStart":"97","bibliographic_titles":[{"bibliographic_title":"社会科学ジャーナル","bibliographic_titleLang":"ja"}]}]},"item_10002_description_5":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"This paper analyzes the effective marketing strategies of independent\nsmall and medium-sized bookstores based on the Service-Dominant (S-D)\nLogic. Existing research argued that independent small and medium-sized\nbookstores, which are not chain-operated, were decreasing year by year\nbecause of the emergence of competitors, the increase of distribution channels,\nand the depression of the publication industry.\nHowever, some independent small and medium-sizedbookstores run\nsuccessfully even under such circumstances. Oda(2008a) pointed out that\npublication business is controlled by modern distribution system based on\nmarket mechanisms with the times. This argument showed that the role of\nthe bookstore had changed from cultural to economic, and consequently the\neffective marketing strategies were critical to run the business stably.\nThis paper’s research question is “What kind of marketing strategies\ndo successful independent small and medium-sized bookstores have?”. S-D\nLogic influences today’s marketing theories, and this logic provides the new\nmindset of effective marketing strategies with independent small and mediumsized\nbookstores which cannot be built by other marketing frameworks. Thus\na hypothesis, “Do successful independent small and medium-sized bookstores\nhave marketing strategies based on Service-Dominant Logic?” was set to\nanswer this research question.\n\nIn order to verify the hypothesis above, this paper made an analysis\nof six successful cases of independent small and medium-sized bookstores\nindividually from the view of S-D Logic. As a result of comparison among\nthem, it was found that there were four elements to be a successful independent\nsmall and medium-sized bookstore. First, these bookstores make much of cocreation\nof value with customers, publishers, distributors, and other people\naround them. Secondly, every bookstore understood its own operant resources\nto co-create of value. Thirdly, fitting in with their local communities was\nnecessary. Finally, some bookstores provide services to enhance value in their\nown contexts. And this paper concluded that this result corresponded to the\nhypothesis above.\nThis paper has two implications below. Firstly, this paper provides\neffective marketing strategies based on S-D Logic for independent small and\nmedium-sized bookstores. Secondly, this paper showed concrete examples\nof marketing strategies and fuctors for success based on S-D Logic. This\nstudy contributes to indicate the usefulness of S-D Logic. S-D Logic is still in\ndevelopment stages, therefore the further accumulation of case study is still\nrequired.","subitem_description_language":"en","subitem_description_type":"Abstract"}]},"item_10002_identifier_registration":{"attribute_name":"ID登録","attribute_value_mlt":[{"subitem_identifier_reg_text":"10.34577/00000058","subitem_identifier_reg_type":"JaLC"}]},"item_10002_publisher_8":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"国際基督教大学","subitem_publisher_language":"ja"}]},"item_10002_source_id_9":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"04542134","subitem_source_identifier_type":"ISSN"}]},"item_access_right":{"attribute_name":"アクセス権","attribute_value_mlt":[{"subitem_access_right":"open access","subitem_access_right_uri":"http://purl.org/coar/access_right/c_abf2"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"伊藤, 優","creatorNameLang":"ja"}],"nameIdentifiers":[{"nameIdentifier":"71","nameIdentifierScheme":"WEKO"}]},{"creatorNames":[{"creatorName":"稲葉, 祐之","creatorNameLang":"ja"}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2013-11-01"}],"displaytype":"detail","filename":"No76伊藤・稲葉.pdf","filesize":[{"value":"624.8 kB"}],"format":"application/pdf","licensetype":"license_11","mimetype":"application/pdf","url":{"label":"サービス・ドミナント・ロジックに 基づく、独立系中小書店の マーケティング戦略の構築","url":"https://icu.repo.nii.ac.jp/record/63/files/No76伊藤・稲葉.pdf"},"version_id":"1d008249-c7f7-40fe-89b1-6919f939676b"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"サービス・ドミナント・ロジックに 基づく、独立系中小書店の マーケティング戦略の構築","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"サービス・ドミナント・ロジックに 基づく、独立系中小書店の マーケティング戦略の構築","subitem_title_language":"ja"},{"subitem_title":"The Construction of Marketing Strategies for Independent Small and Medium-sized Bookstores Based on the Service-Dominant Logic.","subitem_title_language":"en"}]},"item_type_id":"10002","owner":"14","path":["20"],"pubdate":{"attribute_name":"PubDate","attribute_value":"2013-11-01"},"publish_date":"2013-11-01","publish_status":"0","recid":"63","relation_version_is_last":true,"title":["サービス・ドミナント・ロジックに 基づく、独立系中小書店の マーケティング戦略の構築"],"weko_creator_id":"14","weko_shared_id":-1},"updated":"2023-10-04T04:29:13.223679+00:00"}