@article{oai:icu.repo.nii.ac.jp:00004762,
 author = {中山, 佳子},
 issue = {13},
 journal = {ジェンダー&セクシュアリティ},
 month = {Mar},
 note = {This paper discusses aged mens’ employment of kawaii discourse from the
perspective of feminist gerontology.
　First, the function of kawaii discourse is examined in the context of the
Japanese society, based on previous research. Throughout the analysis, this
paper points out that the effects of kawaii discourse place the “kawaii person”
in a subordinate position within society, reinforcing the power relationship
between dominant/powerful and submissive/powerless. This dominant/
powerful-submissive/powerless relationship does not exclude other binary
relations, notably the relationship between young and old. While previous
studies analyzed gender relationships by positioning women on the kawaii side,
my study focuses on the process of men employing kawaii practices.
　By examining representations of the Ojisan (middle-aged man) in magazines
and on the Internet, this paper clarifies how men become marginalized from
the male homosocial relationship of the dominant class as they age. Moreover,
this paper examines how the function of kawaii discourse toward aged men
redefines their age in a positive manner, while denying aging itself. Through this
examination, this paper concludes that men can overcome the negative aspects
of ageing by interjecting kawaii discourse.},
 pages = {61--84},
 title = {おじさんの「かわいい」生存戦略 －老いに関するフェミニスト老年学的視座からの一考察},
 year = {2018}
}