@article{oai:icu.repo.nii.ac.jp:00004760,
 author = {和田, 千寛},
 issue = {13},
 journal = {ジェンダー&セクシュアリティ},
 month = {Mar},
 note = {Recently, various kinds of male beauty products have begun to be sold, and
we can also see several commercials for male beauty products on television.
However, even though the male beauty industry is gradually expanding in Japan,
both the quantity and quality of research on male beautification in Japanese
society are limited. Hence, for this essay, interviews were conducted with four
workers in the male beauty industry, and how male beautification is narrated in
a recent Japanese situation was analyzed. Two interviews with two directors of
male beauty-product companies, ZIGEN and Men’s A, are selected and analyzed
in this essay. The research clarifies that male beautification is constructed
not from materials or beauty-care products particularly unique to men, but
rather from the narrative of the intention to authority that encompasses both
economic and symbolic hegemony. As the male beauty-product company
ZIGEN’s director has argued, male beautification is justified by its effects in
regard to success in the workplace and in (heterosexual) love, the fulfillment
of which represents both economic and symbolic hegemony in contemporary
Japanese society. Similarly, beauty-product company Men’s A’s director has
explained male beautification in terms of karuchā (culture), which represents
an intention to universality. In this essay, beautification refers to pain (Itami in
Kanji) that evokes pathos (Itami in Katakana). By defining beautification as pain
that evokes people’s psychic reaction, this essay attempts to understand how
masculinity and male beautification are interwoven and how the study of male
beautification can provide new theoretical insights about men and masculinity
studies. Although sharing pain and pathos with others arguably involves feeling
others’ pain and pathos as one’s own, male beautification restricts itself to
sharing them because masculinity needs to naturally aspire to the authority that
beautification affords. Therefore, in male beautification, masculinity accepts only
personal pain and pathos caused by others’ pain and pathos by consigning the
idea of the other to oblivion. Since masculinity allows individuals to feel only
their own pain and not that of others, in male beautification, it confirms the
personal outline by admitting the irritation caused by sharing pain and pathos
with others by rejecting others’ pain and pathos as their own.},
 pages = {137--161},
 title = {語りの中のメンズ美容と男性性},
 year = {2018}
}